A florist, also known as a floral designer, is someone who uses his or her own artistry and creativity in arranging and assembling various flowers and foliage. He or she is keen in creating bouquets, wreaths, and other vibrant and genuine floral arrangements to be displayed either as they are or placed in vases, pots or other containers.
The bulk of a florist’s work does not only involve them tending to the plants at all times; indeed, he or she must also be able to work with customers and clients who are seeking flowers and other flower arrangements for their special occasions or events. Also, he or she must also ensure the shop’s business functions, where he or she is responsible for placing customers’ orders, keeping track of the daily transactions, and carrying out other administrative tasks.
Given the combination of administrative and clerical work of a roses only expert, as well as the need to ensure sound customer and client relations, it is important that he or she must have the necessary qualities that would help him or her to fare well in this booming industry. As such, here is a look at some of the most important qualities of a good, successful florist:
Since floral design services involve dealing with customers and clients, the florist must possess this important skill. Indeed, he or she must determine what the customers want for their flower design or arrangement, offering his or her own ideas that can be incorporated on the desired output. When orders are placed, he or she must ensure that they are correct.
He or she must also advise them on how to take care of the flowers or plants that they purchase. He or she must be able to immediately inform customers about their orders that are ready for either pickup or delivery. Also, the florist must be able to effectively communicate with clients such as suppliers and wholesalers for inventory purposes, as well as with event management entities. More importantly, in every transaction or inquiry with a customer or client, he or she must ensure the necessary rapport.
Of course, one is not a dependable florist without tapping onto this quality. It is from the florist’s creative imagination that he or she can create intricate designs and arrangements of flowers or greenery. He or she ensures that a certain floral arrangement is well-balanced and proportioned, taking into consideration the type and color of flowers to be used and the size and shape of the design. He or she must also be aware of the different floral design styles, from Eastern, Western, to European styles. Through his or her artistic approach, he or she can incorporate certain elements that exist in the said styles to make uniquely beautiful arrangements.
Indeed, the florist cannot be considered one without using flowers and other plants as the means for expressing their creativity and artistry. Apart from the creative standpoint, however, the passion for plants flowers, and roses only can also be attributed to the fact that many florists have backgrounds in botany, floriculture (cultivation of flowering and ornamental plants for floristry), flower gardening, and/or even landscape architecture. Thus, he or she should be aware of the different properties of plants and their corresponding maintenance requirements.
The florist gets busy dealing with customers and clients’ multiple orders, especially during peak seasons. Also making him or her busy are certain projects where floral arrangements are highly in demand, such as weddings, funerals, or any other special company events such as conferences. It can be quite confusing and daunting, but with the florist possessing organizational skills, he or she can definitely get to finish them on time and without delays.
Having these qualities is a good leverage to become a good professional. If you wish to become a florist yourself, then developing these traits is certainly a good way to start.