Although not a new concept, the importance of responsive websites is increasing due to the popularization of smartphones and mobile Internet services. Instead of creating a mobile site and a desktop site, today’s professionals choose to create just one website that fits well on any screen on which it’s uploaded.
In times of digital marketing, consumer experience cannot be limited to just the product, but to all channels of communication between it and the company, as well as the impression caused at each point of contact. Do you know the importance of user-responsive sites and what your brand has to gain from it? Check it out next.
The User Experience
Taking advantage of the introduction hook, we need to talk a bit more about user experience, or UX (User Experience). In digital marketing, the processes of promotion and dissemination of a product are more complex than in the traditional one. The user is required to take actions to get closer to the company and, in return, to offer something in return for a trust relationship to be built.
For this, it is important that the company has well-developed communication channels, such as an application, functional social networks, but, above all, a website. A well-designed website with intuitive features tends to offer a better user experience than a page developed without worry in that regard. Responsive sites are references when it comes to web page navigation quality. This is especially due to its adaptability in mobile devices, which grow at a rapid pace in access statistics, both in the country and in the world.
The importance of sites responsive to user experience
Responsive sites are those that are able to respond to the size of the screen on which they are being loaded, as mentioned earlier. But this is only a formal definition. The projection of this type of page should always converge for the user and for the experience he will have with the content. When accessing a responsive site, the customer interacts with lighter content for the device, with lower data consumption and faster loading.
Delivering more agile processing, the user has a better use experience and is able to focus on the content, seeing value in the interaction with the brand. This increases the likelihood that it will return to new page visits, whether to search for more content or to get to know the company more thoroughly. For an organization, this means more opportunities to interact with your consumer to drive you through the sales funnel. Well-presented content can lead the visitor to a landing page, for example, starting a more favorable relationship with the brand image.
Regardless of your company’s conversion strategy, the intention to adopt responsive sites is to minimize the technical hurdles that the user may have when presented to their content. With this, the process of building trust and rapprochement becomes easier on the visitor’s side. By designing your content for different platforms, you will increase the reach of your page by working on accessibility for growing mobile audiences.
Differential for company SEO
Responsive sites also benefit from the evaluation that the page receives from search engines. Since 2015, Google has determined that sites that do not meet this requirement will have sudden drops in demand. Focused on delivering increasingly useful results, the algorithms of these tools evaluate the technical quality of the page and its relevance in the search. In addition to the benefits guaranteed to the user, a responsive website gets a ranking better than its competitors just by having this feature.
Features such as cleaning your code for indexing, page load time, and especially, adaptability to different screen sizes are priorities for determining the quality of a result. This type of responsive design positively impacts the SEO of the page, reducing its bounce rate, a negative factor for the site. After all, if the user is browsing the mobile and finds a page that makes it difficult to read the content, it will probably migrate to another address.
Another important point is the loading speed. Responsive sites are designed with this in mind, featuring cleaner codes and lighter elements, favoring faster loading. In addition, with a single URL, your team will only have one address to work on, so that your links are redirected only to one domain, and the development work is all centered on one page. Saves time and prevents setbacks in user redirection.
The importance of having a specialized company
Organizing the elements so they fit on multiple screens is a challenge that grows as the original sites encompass more items. In addition, the page may not look different between one device and another; maintaining consistency is essential if brand identity is to be preserved. The best way to ensure perfect development is to do page testing on different platforms. After all, what looks perfect on the desktop may not look so good on a smartphone.
In addition to the necessary design and programming knowledge, we believe that professionals involved and related to UI design Dubai need to think at all times about delivering a favorable experience for those who visit our customers’ pages.